Prior to establishing my unique line of luxury women’s shoes, I worked as a professional architect. Working in a corporate environment, I always carried several pairs of shoes – from trainers and walking flats, to office heels, and those pretty shoes that you want to wear for after-work events or special occasions but you know you can wear only for a few hours because they’re just as uncomfortable as they’re pretty.
I must confess I envied the men in their classy dress shoes comfortably wearing the same shoes from morning till night.
I always wondered, “why can't women have it all?”
That’s how my boutique shoe brand came about – the quest for the season’s most stylish shoes that are so comfortable, you can live in them all day long. With this mission, I founded Extraordinary Ordinary Day (EODstyle.com) in 2014 and rebranded it to ASHLEY LIM (ashleylim.co) in 2018.
As a former architect, I tapped into my love of structure and form to raise the stakes in style and comfort. Incorporating my passion for surrealism and a 'less is more' approach, I strive to create timeless classics that are elevated with future-thinking fashion. My designs are underpinned by an unwavering commitment to superior craftsmanship and finishes: hand stitched uppers, high-grade ergonomic cushioning, premium leather and fabric for maximum comfort. By leaning into my architectural background I have been able to create shoes that provide a delicate balance between structure, form and function.
My shoe designs are inspired by the inner strength, beauty, and complexity that embodies the journey of modern womanhood. My driving aspiration is to transform the ordinary day into an extraordinary day - one shoe at a time.
Since launching in 2014, ASHLEY LIM has achieved so much. I'm delighted to see my shoes featured in prestigious fashion magazines with the likes of Vogue, Elle, Marie Claire, InStyle and many more. Most recently, I was honoured to be recognised as one of the '10 Top Asian Fashion Designers To Note', by Habitus Magazine.
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