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The Holy Grail| the search for the season’s most stylish shoes, yet so comfortable that they are a pure joy to live in as well. This quest for perfect balance is what defines ASHLEY LIM shoes, which combines the best of Seoul’s hand-craftsmanship with the founder's architectural design sensibility.
Prior to establishing my unique line of luxury women’s shoes, I was an architect. Working in a corporate environment, I always carried several pairs of shoes – from trainers and walking flats, to office heels, and those pretty shoes that you want to wear for after-work events or special occasions but you know you can wear only for a few hours because they’re just as uncomfortable as they’re pretty.
I must confess I envied the men in their classy dress shoes comfortably wearing the same shoes from morning till night.
I always wondered,
“WHY CAN'T WOMEN HAVE IT ALL?”
We design each pair of our shoes with purpose, so you can:
Walk through different areas of life; career, family, friends, community and those precious off-duty moments with more power, freedom, and style;
To express yourself to the full, simply pursuing your vision of excellence in whatever you do without any constraints on your feet;
To feel confident, sexy and care-free.
ASHLEY LIM shoes are NOT SINGLE-PURPOSE shoes; rather designed to fulfil women’s daily needs with luxury flair.
She is confident, courageous, and spirited.
Most of all, she's authentic.
She talks with passion, walks with vigour, and laughs like no one is watching. She wears her heart on her sleeves. She defies to be a trend follower, rather consciously chooses values and styles of her own.
She's fearlessly herself.
"If ‘luxury’ is defined as a state of superior comfort and elegance – a pleasure rarely obtained – then it is our commitment to bringing luxury to everyday necessity and making every ordinary day, extraordinary."
