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June 14, 2018 1 min read

ABC journalist and presenter Tracey Holmes first stumbled across EOD in our first flagship store in Kensington Street, Sydney in 2016. She fell in love with our shoes (hint: pink velvet and metallic blue to name a few...), and the story behind EOD. Ever the journalist, she went back to interview our creative director Ashley about the inspiration behind her brainchild, EOD.

"EOD is about celebrating every day being extraordinary, appreciating every moment... To do that, we need extraordinary shoes for every day!" - Ashley Lim

We are still as committed to making every day extraordinary by designing shoes that are as comfortable as they're stylish that you can walk in them from morning to night with confidence and power.

Learn more about our vision at EOD here.