Extraordinary Ordinary Day (EOD) unveiled its first-ever footwear collaboration with Third Form on the catwalk at Mercedes-Benz Fashion Week Australia on May 20th. The new urban shoe collection was built around their similarities of architectural aesthetics and minimalistic sophistication with twists. It aims to cater for modern urban women through three styles of mule designs, each available in black or white. But don't underestimate this to be only minimalistic as the designs incorporate layers of unique materials, from cowhide to grain-textured leather; bold perforation details and precise detailing making it intricate. Each pair is handcrafted by artisan cobblers in Seoul, Asia’s epicentre of premium quality shoe construction to provide cosmopolitan women with busy lifestyles a balance of urban style and unusual comfort.
“I needed to be effective at work, and I also wanted fashionable shoes for my post-work functions and events. This collection is about shoes that you can easily slip in and out of, yet they’re still incredibly stylish. That gives today’s urban woman a single pair of shoes she can wear all day and night long.” — Ashley Lim, Creative Director of Extraordinary Ordinary Day.